Here come some hints
In web site optimisation and seo (search engine optimisation) it is essential that you have good keywords relating to your subject if you want to be found by customers, and also if you want to be ranked high with f.ex. Google. There are several tools to help you find good keywords, Wordtracker and Overture are two. These cost money, but will let you try for free with limited results shown. There is a site called
www.submitexpress.com that offers several free tools. I ran a quick test, comparing "artisan lamp work beads" and "handmade glass beads": wordtracker came up with 0 estimated daily searches for the first, and 32 for the latter - maybe worth a thought

When you have found good keywords the next thing is to optimise your page for those words. Here are some guidelines that I picked up from somewhere (this is a bit technical, don't know how much you know about html code...):
Pick 2-3 keyword phrases from our recommended keywords and include them anywhere possible in your website. This way, your website will be optimised according to those keywords:
1. Include the keywords in your META KEYWORDS and META DESCRIPTION TAGS:
<META NAME="KEYWORDS" content="YOUR KEYWORDS HERE">
<META NAME="DESCRIPTION" content="YOUR DESCRIPTION HERE">
2. Include the keywords in your TITLE TAG:<TITLE>YOUR TITLE HERE</TITLE>
3. Include the keywords as part of HEADING TAGS:<H1>ADD YOUR KEYWORD TO HEADING TEXT HERE</H1>
4. Include the keywords in the BODY text that is visible to your visitors.
5. Include the keywords in the IMAGE ALT tags in your site:<IMG SRC="IMAGE_PATH" alt="KEYWORD HERE">
6. Include the keywords in the Hyperlinks and Hyperlinks Text on your site and if possible, change the names of your inner pages to include a keyword:
YOUR KEYWORD HERE(this is the Hyperlink Text) 7. Insert the following META ROBOT to assure proper indexing of your homepage as well as proper crawling of your inner pages:<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
8. Please note that in addition to optimising your homepage, it is recommended that you optimise your inner pages as well. Each page of your site should have its own set of keywords, ones that are related to the page that they appear on.
Looking at your site one can see you have not included any keywords in the <META NAME="KEYWORDS" content="YOUR KEYWORDS HERE"> (pt. 1 above). Also, you have not filled in the IMG alt attribute for all images. These should be descriptive comments about what the image shows, and not only the name of the piece of jewellery.
Right, when you have optimised your site, it's time to verify the site with Google (and Yahoo). I have used a tool called Google Webmaster Tools a lot (
http://www.google.co.uk/webmasters/). It gives you help with creating a site map; verifying your site, give you statistics from your site etc. To create an account with them is free. And if you register with Google Analytics they provide you with daily overview over visitors, whether they found you through a search engine, or if they found you through a link. Also which search phrases that were used. All good info.
Links: All incoming links are good news. As Buzzybeads says, swap links with related sites. Also, you might try to find sites that are your targeted customers, f.ex. beaders and jewellery makers to swap with. Other good places for quality links are web directories. The Open Directory Project (
www.dmoz.org) is the worlds biggest web directory, has a high quality status, and is free!! All search engines pick up links from this one.
One of the HOT areas in getting high rankings with Google is web article writing. There are several places where you can submit them (Google "submit web article" and you'll see heaps of them). I have not done this myself, but it is not difficult to see how an article with a link to your site will spread out and increase your inbound links rapidly!
If you want to spend money on adverts, make sure you are very specific on where and when. Google ad words can be very efficient, but the money can run out pretty fast. You may want to limit your adverts to crafty/beady/glassy sites.
Phew, I am sorry if this was all a bit more than you wanted to know

I do tend to rattle on a bit...
Good luck!
Julie